I have known Rick Zwetsch for fourteen years. During that time my clients and I have had occasion to engage his consultative services on a number of Internet and marketing related projects. Point-of-Reference is a venture management-consulting firm that helps new businesses to start and existing businesses to expand or restart; covering everything from classic start-ups to a management buyout of a division of Lucent technologies.

I assume that you would not be considering working with Rick unless you were already aware of his creative genius, analytic skills, ability to think "outside the box," unique Internet research capabilities and pleasant personal demeanor. What takes a bit longer to learn about a person is whether they are honest or not.

In all my dealings with Rick, I have been impressed by his direct and forthright approach in communicating his views and ideas and by his intellectual integrity and honesty. I have never felt that Rick has acted in anything but an exemplary fashion, even when it may have been more "convenient" or "practical" to do otherwise. I believe that Rick is one of the most trustworthy people I have ever dealt with, principled, ethical and above reproach. As such, I have been comfortable accepting his counsel; often under difficult and challenging circumstances.

If I can be of further assistance in amplifying these observations, please feel free to contact me directly.

Very truly yours,