I have had the privilege of working with Rick Zwetsch since the spring of 1995. The very first time we had a chance to speak, I could sense that he was not an ordinary individual. Filled with desire to rise above the everyday mediocrity of the business world, Rick strives to succeed by finding time to manage not only the large issues, but the small details as well. Yet, at the same time, he possesses a limitless creative energy - when given the opportunity!

Rick has an extraordinary desire to do things 'right' and to do them well. But most the most impressive lesson that I learned while working with Rick was how to truly understand and work with customers/clients. His commitment to understanding customer needs and desires is at the very core of his entire value system.

To that end, he has become an exceptional researcher, both in the electronic media and in the print world. His ability to process and assimilate new product and technology information, and then relate it to real world customer needs and problems is in my opinion, his greatest strength, and makes him a unique find in this new media arena.

As a person, Rick is a straight shooting, no nonsense kind of person, with a heck of a sense of humor. He can labor alone for days on end, but excels as a supportive team leader and member as well.

It is said that in life you meet 4 or 5 people who represent turning points in your life. I honestly believe Rick Zwetsch was one of those people for me. I can only hope he is given the opportunity to have that effect again.

Please do not hesitate to contact me if I can provide any further information or insight.