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How should you treat your best donors/supporters?

February 9th, 2011 3:11pm - Posted By: Rick Zwetsch

First…the set-up from one of our favorite marketing and customer experience gurus of all time. Get familiar with Seth Godin, if you’re not already, and you’ll be smarter every day until the day the world ends!

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How should you treat your best customers?

[Source: Seth Godin’s Blog]

Here's what most businesses do with their best customers: They take the money.

The biggest fan of that Broadway show, the one who comes a lot and sits up front? She's paying three times what the person just three rows back paid.

That loyal Verizon customer, the one who hasn't traded in his phone and has a contract for six years running? He's generating far more profit tha ...

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