Doing business without marketing is like winking at a girl in the dark. You know what you're doing, but nobody else does.
~ Stuart H. Britt
Rick Zwetsch has 30 years strategic marketing, planning, business development and entrepreneurial experience in a variety of industries. His boundless marketing savvy and never ending supply of innovative, reality-based ideas and strategies result in creative ways to generate revenue, new clients/customers and success for clients. Rick is no armchair theorist. He knows not only what does work, but also what doesn't, and his advice has saved many a budding entrepreneur from costly mistakes. He is widely respected not just for his knowledge but also for his ethics, integrity and ability to "tell it like it is."
In February, 2009 Zwetsch teamed with partner Caryn Capriccioso, MNM, to co-found interSector Partners, L3C the 39th L3C operating in the U.S. and the first doing business in Colorado. The firm provides education and consulting services to help nonprofits become more sustainable, for-profits to become more socially responsible and government agencies to better support nonprofits and for-profits in their community.
Zwetsch’s early career includes founding successful specialty consulting companies and managing the first Florida branch office of a national surety company. He began his Internet career in 1994 serving as the director of strategic marketing & business development for a Colorado-based Web development company responsible for launching the first generation Web sites and online marketing strategies for Earthlink Network, Schwinn Cycling, KBCO Radio in Boulder, CO and national diamond retailer The Shane Co.
In 1997 Zwetsch went on to co-found the interactive division of Colorado's largest advertising agency. Serving as Internet Media Supervisor, he led interactive media, branding and communication projects for US West, Coors Brewing Co., Bollé, ServiceMaster, Craig Rehabilitation Hospital, HealthGrades.com and MortgageRateWatch.com.
Zwetsch is a past member of the Flycast Network New Product Advisory Board, was featured in a Flycast Network national print advertising campaign and has been interviewed in Business 2.0 magazine. He was a speaker/panelist at AdverNET in 1999 and presented at the Colorado Restaurant Association’s 2004 WestEx Show in Denver. Zwetsch served as a deal screener for the 2009 Rockies Venture Club Angel Capital Summit, presented at the Colorado Nonprofit Association’s annual conference in the fall of 2009 and was a panelist on the L3C at the SVC/SE '10 conference in Miami.
Zwetsch authored two ad agency training manuals titled Anatomy of an Online Media Buy and Online Media Campaign Tracking System. He co-authored software modules for the revolutionary brainstorming program IdeaFisher® in the areas of strategic planning, advertising, marketing, product and name development and a module designed to define or clarify any problem and evaluate or modify any solution to a problem.
Rick holds a B.A. in management from Hartwick College in Oneonta, NY. He has achieved the professional advisor designations of Chartered Retirement Planning Counselor (CRPC), Certified in Long-Term Care (CLTC) and Certified Senior Advisor (CSA), is a member of the Verasage Institute and is a Colorado licensed life and health isnurance agent. Rick serves on the advisory board of Sporting Philanthropy, L3C.
Away from the office, Zwetsch is an avid cyclist and fundraiser in the fight against multiple sclerosis. In eighteen years as a BikeMS participant (formerly the MS 150), a 150 mile weekend cycling event, he has raised more than $29,000 and ridden 2,900+ miles. Zwetsch also enjoys mountain biking, hiking and reading. He is a member of the Concept 2 - four million meter rowing club, has walked more than 6,250 miles over the last 7 1/2 years, pedaled 6,500+ miles over the last 3 years and his currently training for his first stair climb race having logged more than 130,000 stairs in the last 2 years.
TESTIMONIALS:
Rick and Caryn have helped us evaluate and structure our social business. They worked closely with us to organize as an L3C and adapt our business model to most effectively balance social impact with sustainable revenues. Rick presently serves on our Advisory Board, a testament to their capacity and willingness to go above and beyond in service of clients' goals. Their attention to our strategic needs as a start-up company has helped us remain focused and driven.Read more...
...A couple of things come through very quickly about Rick. His integrity, his honesty, and his empowering passion for everything he does or even thinks about. Read more...
...What impresses me most about Rick is his ability to quickly see the big picture and come up with innovative ideas to solve problems and achieve the desired results.Read more...
...It was a time of great excitement, and great stress. Rick went the extra mile every day and participated in many company brainstorming sessions as a trusted advisor. Read more...
Having known Rick, both personally and professionally for the last 24 years, I am pleased to endorse and support his message. You need to take a serious, long hard look at everything this man has to offer. He's a very unique individual and you won't find the talents and integrity Rick has in the next thousand people who walk through your door. Read more...
...Rick is truly a 'thinking man's man.' Creativity, wit, and energy are his most valuable assets. His professionalism, drive, and integrity make him a natural leader, and those who have had the privilege of working with him will attest to the value he brings to any endeavor.Read more...
...In all my dealings with Rick, I have been impressed by his direct and forthright approach in communicating his views and ideas and by his intellectual integrity and honesty. I have never felt that Rick has acted in anything but an exemplary fashion, even when it may have been more "convenient" or "practical" to do otherwise. Read more...
...Rick has an extraordinary desire to do things 'right' and to do them well. But most the most impressive lesson that I learned while working with Rick was how to truly understand and work with customers/clients. His commitment to understanding customer needs and desires is at the very core of his entire value system.Read more...
