Rick Zwetsch is both an innovator and a realist. In his three decades of marketing, planning, business development and entrepreneurial experience, Rick has learned how to bridge the gap between the cutting edge and practical. He knows the challenges of running a socially minded and innovative business firsthand.
As cofounder and principal partner at interSector Partners, L3C, a Longmont, Colorado-based low-profit limited liability (L3C) company, Rick has become a strong national voice in the promotion of the L3C business structure. Founded in early 2009, interSector was just the 39th L3C registered in the U.S. and the first doing business in Colorado. As a pioneer, Rick has helped champion and advocate for the L3C structure through service on committees, speaking engagements and trainings, writings and published works, and through advocating for legislation in Colorado and nationally.
At interSector, Rick offers a wealth of consulting expertise in a variety of marketing and business development arenas, including strategic partner development and implementation, competitive analysis, Web design and consulting, online marketing and e-commerce, public relations, customer development and loyalty, and corporate social responsibility, just to name a few. Rick’s personal strengths include not only his wide array of experience and business savvy, but also his energy, integrity and straight-shooting approach.
Rick’s early career includes managing the first Florida branch office of a national surety company. His interest and expertise in the Internet began in 1994 when he directed strategic marketing and business development for a Colorado-based Web development company responsible for launching the first generation Web sites and online marketing for Earthlink Network, Schwinn Cycling, KBCO Radio (Boulder) and national diamond retailer The Shane Co.
In 1997, Rick cofounded the interactive division of Integer Group, Colorado’s largest advertising agency. Serving as Internet Media Supervisor, he led interactive media, branding and communication projects for US West, Coors Brewing Co., Bollé, ServiceMaster, Craig Rehabilitation Hospital, HealthGrades.com and MortgageRateWatch.com. He went on to form two small consulting businesses specializing in marketing and financial planning before partnering with Caryn Capriccioso in 2009 to form interSector. The company merges his business and marketing background with a personal interest in seeing philanthropic organizations become more business-minded and savvy in their promotions.
Rick is a past member of the Flycast Network New Product Advisory Board and has been interviewed in Business 2.0 magazine. He has been a speaker/panelist at numerous conferences, including AdverNET and the Colorado Restaurant Association’s WestEx, and most recently the Colorado Nonprofit Association’s annual conference (2009), SoCap 2009 and at the SVC/SE conference in Miami (2010). The author of two ad agency training manuals, Anatomy of an Online Media Buy and Online Media Campaign Tracking System, Rick has also authored or co-authored numerous other publications and software modules, including the revolutionary brainstorming program IdeaFisher® which involved creating more than 6,500 questions in the areas of strategic planning, advertising, marketing, product/name development and problem solving.
Rick holds a B.A. in management from Hartwick College in Oneonta, NY. He has achieved the professional advisor designations of Chartered Retirement Planning Counselor (CRPC), Certified in Long-Term Care (CLTC) and Certified Senior Advisor (CSA), is a Colorado licensed life and health insurance agent and a member of the Verasage Institute and Crowdfunding Professional Association. Rick is a partner at Social Venture Partners Boulder County and is a co-founder of HUB Boulder. Rick also serves on the new product advisory board of the industry leading online survey provider Survey Gizmo, is a member of the Director's Club at Rocky Mountain MicroFinance Institute and sits on the advisory board of Inside Good.
Away from the office, Rick is an avid cyclist and fundraiser in the fight against multiple sclerosis. During 21 years as a BikeMS participant (formerly the MS 150), a 140+ mile weekend cycling event, he has raised more than $35,000 and pedaled 3,500-plus miles. In 2012, Rick chaired the fundraising committee for Team Left Hand Brewing whose 125 team riders raised more than $183,000 finishing 3rd out of more than 200 teams.