Table of Contents
(This may change before publication; however, we'll only be adding, not deleting, content!)

 

Who we are?

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Why this book and why now?

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Who is this book is for?

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How to get the most out of this book?

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Disclaimer

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Introduction: Marketing as a Catalyst - Driving Change and Sustainability in the Nonprofit Sector

 

Chapter 1: Building Awareness: The Foundation of Nonprofit Fundraising Success

• The Power of Storytelling

• Demonstrating Impact and Accountability

• Leveraging Partnerships and Influencers

• The Ripple Effect of Awareness

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 2: Demonstrating Impact and Accountability: Building Trust with Nonprofit Donors

• The Importance of Transparency

• Showcasing Impact

• Embracing Accountability

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

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Chapter 3: Engaging Stakeholders: Nurturing Relationships for Nonprofit Success

• The Benefits of Stakeholder Engagement

• Strategies for Engaging Stakeholders

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 4: Donor Segmentation and Personalization: Tailoring Your Nonprofit's Approach

• The Benefits of Donor Segmentation and Personalization

• Strategies for Effective Donor Segmentation

• Strategies for Effective Donor Personalization

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps
   

Chapter 5: Leveraging User-Generated Content: Amplifying Your Nonprofit's Reach and Impact

• The Benefits of User-Generated Content

• Strategies for Leveraging User-Generated Content

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 6: Leveraging Events for Fundraising: Maximizing Impact and Engagement

• The Power of Fundraising Events

• Strategies for Successful Event Fundraising

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 7: Expanding Reach through Partnerships: Amplifying Your Nonprofit's Impact

• The Power of Partnerships

• Strategies for Effective Partnerships

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 8: Influencer Partnerships for Credibility: Elevating Your Nonprofit's Voice

• The Benefits of Influencer Partnerships

• Strategies for Effective Influencer Partnerships

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 9: Gamification and Interactive Campaigns: Engaging Supporters in a Digital Age

• The Psychology of Gamification

• Examples of Gamification in Action

• Strategies for Incorporating Gamification

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 10: Utilizing Social Proof: Building Trust and Credibility for Your Nonprofit

• The Power of Social Proof

• Strategies for Leveraging Social Proof

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps
   

Chapter 11: Data-Driven Decision Making - Optimizing Your Nonprofit's Impact

• The Benefits of Data-Driven Decision Making

• Strategies for Data-Driven Decision Making

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 12: Improving SEO and Online Presence - Boosting Your Nonprofit's Visibility

• The Importance of SEO and Online Presence

• Strategies for Improving SEO and Online Presence

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 13: Multichannel Integration - Creating a Seamless Nonprofit Brand Experience

• The Benefits of Multichannel Integration

• Strategies for Effective Multichannel Integration

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 14: Targeted Advertising - Reaching the Right Supporters with the Right Message

• The Benefits of Targeted Advertising

• Strategies for Effective Targeted Advertising

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 15: Embracing DEIA in Nonprofit Marketing, Development, and Fundraising

• The Importance of DEIA in Nonprofit Marketing

• Strategies for Inclusive Marketing and Outreach

• Representation and Diversity in Messaging

• Building an Equitable and Accessible Marketing Plan

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 16: Harnessing the Power of AI for Marketing, Development, and Fundraising

• AI in Nonprofit Marketing and Fundraising

• AI Tools for Automation, Personalization, and Data Analysis

• Ethical Considerations in Using AI

• Case Studies and Best Practices

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 17: Securing Marketing Talent - Strategies for Nonprofits to Enhance Fundraising and Development

• The Importance of Marketing Talent for Nonprofits

• Strategies for Securing Marketing Talent

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps
   

Chapter 18: Navigating the Pitfalls - Common Marketing Mistakes Nonprofits Make and How to Avoid Them 

• Mistake #1: Failing to Define and Understand Your Target Audience

• Mistake #2: Neglecting to Develop a Clear and Compelling Brand Identity

• Mistake #3: Overcomplicating or Diluting Marketing Messages

• Mistake #4: Ignoring the Importance of Data and Analytics

• Mistake #5: Failing to Integrate Marketing Efforts Across Channels and Teams

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps
   

Chapter 19: Knowing When to Seek Outside Help Hiring a Marketing Consultant for Your Nonprofit

• Signs That It's Time to Hire a Marketing Consultant

• How to Find and Work with a Marketing Consultant

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

• Conclusion

 

Chapter 20: The Four Pillars of Nonprofit Communication- Marketing, Advertising, Public Relations, and Community Outreach

• Pillar 1: Marketing

• Pillar 2: Advertising

• Pillar 3: Public Relations

• Pillar 4: Community Outreach

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 21: Navigating the Legal and Ethical Considerations in Nonprofit Marketing

• Legal Considerations

• Ethical Considerations

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 22: Budgeting for Marketing - Maximizing Impact with Limited Resources

• Allocating Resources: How to Budget for Marketing

• Cost-Effective Marketing Strategies

• Fundraising Through Marketing

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 23: Innovative Marketing Tactics - Pushing the Boundaries of Nonprofit Outreach

• Emerging Technologies: Transforming Nonprofit Marketing

• Influencer Partnerships: Expanding Reach and Credibility

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 24: Integrating Marketing with Overall Organizational Strategy: Ensuring Alignment and Collaboration

• Alignment with Mission and Goals: Keeping Marketing on Track

• Interdepartmental Collaboration: Breaking Down Silos

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

 

Chapter 25: Charting the Future - Concluding Insights and Forward-Looking Strategies for Nonprofit Marketing

• Key Insights and Takeaways

• Looking Ahead: The Future of Nonprofit Marketing

• Key Takeaways

• Questions for Reflection

• Challenges to Consider

• Actionable Steps

• Conclusion

 

Glossary of Key Marketing and Nonprofit Terms

 

Nonprofit Marketing Tools and Resources

• Content Creation and Design Tools

• Web site and Content Management Systems (CMS) 

• Email Marketing and Automation

• Social Media Management and Analytics

• Online Fundraising and Donor Management

• Analytics and Reporting

• Video Creation and Editing

• Project Management and Collaboration

• Online Advocacy and Petitions

• Marketing Automation

• Online Communities and Forums

• Cloud Storage and Productivity

• Nonprofit Resources and Education

• Surveys and Forms

• AI-Enhanced Tools for Nonprofit Success

• Other Resources

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PDF Format: 161 pages

 

Price: $25 / $35 / $50

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About the Authors: Caryn Capriccioso and Rick Zwetsch are the co-founders of interSector Partners, L3C, a socially purposed consulting firm that helps nonprofits become more sustainable and impactful. With over 30 years of combined experience in the nonprofit and marketing sectors, Caryn and Rick are recognized thought leaders and changemakers who have helped hundreds of organizations achieve their missions. "Marketing for Good" distills their hard-won wisdom and proven strategies into an essential roadmap for nonprofit marketing and fundraising success.

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"In an era where every message counts, integrating marketing, fundraising, and mission
is no longer optional—it's essential for nonprofits aiming to amplify their impact. This eBook
serves as your guide to harmonizing these critical elements, ensuring
your organization thrives in today’s dynamic landscape."

 

- Caryn Capriccioso & Rick Zwetsch, Authors​​