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Our New e-Book


Introducing "Marketing for Good: A Roadmap for Integrating Marketing, Fundraising, and Mission" - Your Essential Guide to Nonprofit Success


Are you a nonprofit professional looking to maximize your organization's impact and drive meaningful change? Look no further than "Marketing for Good," a comprehensive roadmap for integrating your marketing, fundraising, and mission-driven efforts.


In this groundbreaking book, the experts at interSector Partners, L3C draw on over a decade of experience working with 150+ nonprofits to provide actionable insights and strategies for:


  • Building brand awareness and engagement through compelling storytelling and multichannel campaigns

  • Demonstrating impact and accountability to build trust with donors

  • Leveraging data, technology, and innovation to optimize your efforts

  • Cultivating authentic partnerships and collaborations to expand your reach

  • Navigating the complex legal and ethical landscape of nonprofit marketing

  • Embracing diversity, equity, inclusion, and accessibility (DEIA) principles in all aspects of your marketing and fundraising efforts

  • Harnessing the power of AI for marketing, development, and fundraising

  • And much more!


A highlight of "Marketing for Good" is its dedicated chapter on integrating DEIA into nonprofit marketing, development, and fundraising. This crucial section explores strategies for inclusive marketing and outreach, ensuring representation and diversity in messaging, and building an equitable and accessible marketing plan. By centering DEIA in your efforts, you can create more authentic connections, amplify marginalized voices, and drive systemic change.


Whether you're a seasoned executive or a rising star in the nonprofit world, "Marketing for Good" will equip you with the tools and knowledge you need to amplify your mission and achieve breakthrough results. You'll learn how to:

  • Develop an integrated, mission-driven marketing strategy aligned with your overall goals

  • Master cutting-edge tactics like AI, VR, and influencer partnerships

  • Foster a data-driven, collaborative, and inclusive culture of marketing excellence

  • Measure, optimize, and communicate your impact to inspire action and support


Filled with real-world case studies, expert insights, key takeaways, questions for reflection, challenges to consider, and actionable steps, "Marketing for Good" is an indispensable resource for nonprofit leaders who want to stay ahead of the curve and drive transformative change.


We believe in the value of this book and the impact it can have on the nonprofit sector. As such, we kindly ask that each person who wishes to read or use "Marketing for Good" pay for their own copy. The book will be available as a PDF, which can be easily shared. However, we trust in the integrity and fairness of our readers and appreciate your support in ensuring that our work can reach and assist many others. Your investment in this resource helps us continue to provide valuable content and support to the nonprofit community.


Don't miss this opportunity to take your nonprofit marketing and fundraising to new heights. Preview the Table of Contents here and then order your copy of "Marketing for Good" today and join the movement to build a brighter, more equitable, and impactful future for the causes you serve.


About the Authors: Caryn Capriccioso and Rick Zwetsch are the co-founders of interSector Partners, L3C, a socially purposed consulting firm that helps nonprofits become more sustainable and impactful. With over 30 years of combined experience in the nonprofit and marketing sectors, Caryn and Rick are recognized thought leaders and changemakers who have helped hundreds of organizations achieve their missions. "Marketing for Good" distills their hard-won wisdom and proven strategies into an essential roadmap for nonprofit marketing and fundraising success.

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